PR Newswire
ARMONK, N.Y., Dec. 12, 2024 /PRNewswire/ -- The IBM (NYSE: IBM) Institute for Business Value today published its latest 'Automotive 2035' study which reveals an industry grappling with an erratic transition away from current products and business models.
The study highlights that over the next decade, 80% of new cars will have a powertrain that will be electrified to some extent, according to respondents. The findings also reveal that:
74% of executives surveyed believe that by 2035 vehicles will be software defined and AI powered75% of respondents say the software-defined experience will be the core of the brand valueThe auto industry is trying to shift its business model from one-time car sales to a recurring revenue model for digital services and products
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