HONG KONG, June 13, 2025 /PRNewswire/ -- As Europe gears up for its summer holidays, digital travel platform Agoda reveals that Thailand remains the most searched Asian market by European travelers for the second consecutive year. Following closely are Indonesia, Japan, and Malaysia, with Vietnam making its debut in the top five.
The findings from Agoda's 'Europe to Asia Summer Travel Trends' are based on accommodation searches for travel during July and August, the peak summer months for European travelers. Among the top destinations, Malaysia saw the largest rise in interest, with a 20% increase in searches compared to last year. China, benefiting from visa waivers that have been introduced for several European markets, recorded a 14% rise, while Sri Lanka experienced a 13% uptick.
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