The new lineup includes a variety pack and 8% ABV single offering with bolder flavor that's featured in a new creative campaign

CHICAGO , April 28, 2025 /PRNewswire/ -- This spring, Topo Chico Hard Seltzer is expanding its portfolio with new innovations in the world of flavored alcohol beverages (FAB) with Topo Chico Hard. The exciting new lineup will include margarita-inspired FABs for 21+ fans, including all-new Topo Chico Hard Margarita FAB variety pack and Topo Chico Hard Margarita MAX FAB with 8% ABV and a bolder flavor.

Simply Spiked® Bold delivers even more flavor and an 8% ABV with two fan-favorite flavors

CHICAGO, Feb. 12, 2025 /PRNewswire/ -- Get ready, Simply Spiked® is back and crashing the party with an all-new offering. Introducing Simply Spiked® Bold, a line of spiked lemonades and limeades with a bolder flavor and 8% ABV that delivers a new twist on drinking experiences for consumers 21+ nationwide.

The pop-up bar kicks off a multi-year partnership with Barmen 1873 Bourbon and the GRAMMY award winning artist.

GOLDEN, Colo., March 20, 2024 /PRNewswire/ -- Barmen 1873 Bourbon is rolling out its first-ever celebrity partnership with none other than GRAMMY award winning country star Lainey Wilson. A Barmen 1873 Bourbon fan and cocktail enthusiast, Wilson will also bring Barmen 1873 on tour and share the bourbon love all year long for her Country's Cool Again Tour.

Chantalle Butler promoted to President, Molson Coors Canada, as Frederic Landtmeters chooses to leave the business in April

TORONTO, Feb. 27, 2024 /CNW/ - Molson Coors Beverage Company ("MCBC" or "Molson Coors") (NYSE: TAP) (NYSE: TAP.A) has promoted Chantalle Butler to the role of President of its Canada business, effective April 2, 2024. Butler, currently the vice president of sales finance for Canada, joined Molson Coors five years ago, and has served as a key leader for the company's strategy while overseeing fiscal activity nationwide. Butler's promotion comes as Molson Coors' strategy is paying off – driving growth in all regions and all segments of Canada. Coors Light and Molson Canadian are now the #1 and #2 brands in Ontario, and both grew volume, revenue and industry share nationally in 2023. The company is the only major brewer growing share of the flavour segment in Canada, and in 2023, Molson Coors grew more share of the on-premise, encompassing bars, restaurants, and other venues, than any other major brewer in the country. 

Since its 2020 launch in the United Kingdom, Madri Excepcional has become a favourite for British pubgoers and is Molson Coors' top-performing new brand of the last 20 years

TORONTO, Jan. 31, 2024 /CNW/ - Molson Coors Beverage Company ("MCBC" or "Molson Coors") (NYSE: TAP) (NYSE: TAP.A) is excited to introduce Madrí Excepcional to beer lovers in Canada starting this February. Following a wildly successful debut in the United Kingdom in 2020, Madri Excepcional has quickly become one of the most popular brands on the British pub scene and in grocery stores across the U.K. Inspired by El Alma de Madrid, Madri Excepcional is the first collaboration between Molson Coors and La Sagra brewery near Madrid. The outcome is a European-style lager positioned within Molson Coors' roster of high-end offerings and has been cited as the company's most successful new brand launch of the past several decades.