New Survey Reveals 30% of Middle-Aged Women are Embracing Sober Curiosity as 45% Express Dependency Concerns

DENVER, April 3, 2025 /PRNewswire/ -- Following the U.S. Surgeon General's warning about the link between alcohol and cancer, SOBRsafe (NASDAQ: SOBR) reveals key insights into the relationship between middle-aged women and alcohol. Conducted by Censuswide, the survey of 1,001 American women who drink alcohol aged 40 - 65 sheds light on their motivations, drinking habits, and barriers to seeking help. These findings detailed below, released in conjunction with April's Alcohol Awareness Month, aim to encourage open conversations about alcohol use among women navigating their midlife journey, ensuring they receive the support they need.

DENVER, Feb. 20, 2025 /PRNewswire/ -- SOBR Safe, Inc. (NASDAQ:SOBR) ("SOBRsafe"), the leader in next-generation alcohol detection technology, and Orbiit, an AI-driven alcohol recovery platform, are proud to announce their first strategic AI partnership, one that will revolutionize the way individuals manage their alcohol use and sobriety. This collaboration represents both a significant commercial development for SOBRsafe, and a major step forward in recovery support - providing individuals with a non-judgmental, accessible and data-driven path to sobriety.

A Groundbreaking Tool for Enhanced Safety, Support and Recovery

DENVER, Nov. 13, 2024 /PRNewswire/ -- SOBR Safe, Inc. (NASDAQ:SOBR) ("SOBRsafe"), a leader in next-generation alcohol detection technology, announces the new release of SOBRsure™, a revolutionary wristband device designed to detect the presence of alcohol in individuals, supporting sobriety and empowering recovery. Available to purchase today, SOBRsure introduces an enhanced app experience and a new, sleekly-designed wristband that uses advanced transdermal technology to detect alcohol through the skin. This innovative device serves as a powerful monitoring and accountability tool for families, businesses and individuals alike.