Forrester Research · ISIN: US3465631097

Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience

According to Forrester’s (Nasdaq: FORR)​ Global Total Experience Score Rankings, 2025, when companies align their brand promise with the experiences they deliver across both customer and non-customer segments, they are better positioned to win and serve customers — unlocking up to 3.5x revenue growth and significantly boosting customer loyalty. Fo...

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This news feed is a compilation of company-relevant news from the most popular and widest-reaching newswire services. The feed is updated several times. For market-related publications, we recommend the X-Billboard, the Daily News Digest or our Premium Information Service.
Most recent update: 25.06.2025 | 11:00
25 June 2025 11:00AM
Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience
According to Forrester’s (Nasdaq: FORR)​ Global Total Experience Score Rankings, 2025, when companies align their brand promise with the experiences they deliver across both customer and non-customer segments, they are better positioned to win and serve customers — unlocking up to 3.5x revenue growth and significantly boosting customer loyalty. Fo...
Forrester Research
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25 June 2025 04:00AM
Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience
Aligning brand and customer experience empowers companies to outperform competitors, achieve up to 3.5x revenue growth, and earn higher customer retention and loyalty SINGAPORE, June 25, 2025 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) Global Total Experience Score Rankings, 2025, when companies align their brand promise with the expe...
Forrester Research
© PR Newswire
24 June 2025 05:00PM
Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience
According to Forrester’s (Nasdaq: FORR)​ Global Total Experience Score Rankings, 2025, when companies align their brand promise with the experiences they deliver across both customer and noncustomer segments, they are better positioned to win and serve customers — unlocking up to 3.5x revenue growth and significantly boosting customer loyalty. For...
Forrester Research
© BusinessWire
24 June 2025 04:30PM
Forrester’s 2025 Global Customer Experience Index Rankings: 21% Of Brands Declined, 6% Improved, And 73% Remained Unchanged
According to Forrester’s (Nasdaq: FORR) global Customer Experience Index (CX Index™) 2025 rankings, ongoing challenges that drove last year’s decline in customer experience (CX) quality — weaker employee experience, waning customer obsession, disappointing tech implementations, and economic volatility — continue to impact how consumers perceive CX...
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27 May 2025 04:00PM
Forrester Announces 2025 Customer Obsession Awards Winners For North America
Forrester (Nasdaq: FORR) today announced Canadian Imperial Bank of Commerce (CIBC) as the recipient of its Customer-Obsessed Enterprise Award. Additionally, John Miller, vice president of consumer and retail solutions at AT&T, has been named the winner of this year’s Customer-Obsessed Leadership Award. These awards recognize organizations and...
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21 May 2025 11:00AM
Forrester Announces The EMEA Recipients Of Its 2025 Customer-Obsessed Enterprise Award
Forrester (Nasdaq: FORR) today announced that Brenntag and e& are the winners of its 2025 Customer-Obsessed Enterprise Award for Europe, Middle East, and Africa (EMEA). The award recognises organisations that place their customers at the centre of their leadership, strategy, and operations to drive business outcomes, including building sustain...
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15 May 2025 06:00AM
Forrester Opens Nominations For Its 2025 B2B Awards In APAC And EMEA
Awards honor B2B organizations that drive revenue growth through effective alignment of marketing, sales, and product strategies SINGAPORE, May 15, 2025 /PRNewswire/ -- Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards in Asia Pacific (APAC) and Europe, Mi...
Forrester Research
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15 May 2025 06:00AM
Forrester Opens Nominations For Its 2025 B2B Awards In EMEA And APAC
Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards in Asia Pacific (APAC) and Europe, Middle East, and Africa (EMEA). These awards will recognize B2B organizations based in both regions for achieving functional excellence and outstanding alignment across mar...
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14 May 2025 06:00AM
Forrester: Evolving Tariff Negotiations Dampen APAC Tech Outlook
The original forecast for 6.5% APAC tech spending growth is expected to be revised down by 1–2% amid rising uncertainty SINGAPORE, May 14, 2025 /PRNewswire/ -- Forrester (Nasdaq: FORR) initially projected that technology spending in the Asia Pacific (APAC) region would grow by 6.5% in 2025 to reach US$722 billion, up from US$678 billion in 2024 a...
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07 May 2025 06:30AM
Forrester Unveils Top 10 Emerging Technologies For 2025; AI Innovation Shifts From Experimentation To Business Imperative
Agentic AI represents the next frontier in automation, enabling systems to make decisions independently and with intent SINGAPORE, May 7, 2025 /PRNewswire/ -- As generative AI evolves into agentic AI, automation becomes more sophisticated, and emerging technologies shift to large-scale deployment, firms will no longer be experimenting with AI by...
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06 May 2025 10:05PM
Forrester Research Reports 2025 First-Quarter Financial Results
Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the first quarter ended March 31, 2025, with contract value at $290.9 million, down 7% compared with the prior year. “We expect 2025 to be marked by volatility, and this is reflected in our first-quarter metrics and the decline in revenue,” said CEO and Chairman George...
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06 May 2025 03:00PM
Forrester Unveils Top 10 Emerging Technologies For 2025; AI Innovation Shifts From Experimentation To Business Imperative
As generative AI evolves into agentic AI, automation becomes more sophisticated, and emerging technologies shift to large-scale deployment, firms will no longer be experimenting with AI by the end of 2025 — they will be racing to keep up with AI’s acceleration. However, given ongoing geopolitical volatility, making the right technology investment...
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22 April 2025 10:05PM
Forrester Research To Broadcast Its 2025 First-Quarter Earnings Conference Call
Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on May 6, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to...
Forrester Research
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16 April 2025 03:00PM
Forrester Opens Nominations For Its 2025 Security & Risk Enterprise Leadership Award
Forrester (Nasdaq: FORR) today opened calls for nominations for its Security & Risk Enterprise Leadership Award, which recognizes organizations that implement a robust security, privacy, and risk strategy that protects their enterprise against threats while fostering trust with their customers, employees, and partners. Open to private- and pu...
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10 April 2025 03:00PM
Forrester: To Thrive Amid Volatility, Leaders Must Optimize Technology Investments, Excel At Driving Change, And Proactively Manage Risk
According to Forrester’s (Nasdaq: FORR) report, How To Thrive Through Volatility, business and technology leaders need to quickly adapt to current economic uncertainty. This year has been marked by unpredictability and volatility — new tariffs, trade wars, outages, cyberthreats, supply chain disruptions, and geopolitical tensions are all contribut...
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01 April 2025 05:00PM
Forrester: B2B Organizations Must Evolve To Encompass AI Agents And External Influencers To Align With How Modern Buyers Want To Buy
B2B organizations and go-to-market teams have fallen out of step with today’s buyers, who are younger, rely more on generative AI and AI agents to research products and services, and increasingly turn to third parties and influencers to make their purchase decisions. These behavioral shifts are upending norms and entrenched practices according to...
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03 March 2025 11:00AM
Forrester Announces Full Agenda For CX Summit EMEA 2025
Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit EMEA event, scheduled to take place in London and digitally on June 2–4, 2025. In today’s competitive market, customers expect consistent and personalised experiences across every interaction. To meet these expectations, leaders must focus on several key initiati...
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27 February 2025 04:00PM
Forrester Announces 2025 B2B Return On Integration Honorees And Programs Of The Year Awards Winners For North America
Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B Summit North America, taking place in Phoenix and digitally, March 31–April 3, 2025. These organizations will be recognized for driving cross-functional integration and sharpening their...
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12 February 2025 03:00PM
Forrester Announces Full Conference Agenda For CX Summit North America 2025
Forrester (Nasdaq: FORR) today announced the full conference agenda for CX Summit North America, being held in Nashville, Tennessee, and digitally, June 23–26, 2025. Today’s customers expect a seamless, consistent, and personalized experience across every part of their journey, making it imperative that brands deliver a total experience. With this...
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12 February 2025 11:00AM
Forrester: Global Tech Spend To Surpass $4.9 Trillion In 2025
Forrester (Nasdaq: FORR) projects that global technology spend will grow by 5.6% in 2025 to reach $4.9 trillion — up from $4.7 trillion in 2024 — reflecting a significant acceleration. Key growth drivers include the rapid adoption of software, IT services, generative AI (genAI), and cloud technologies. Asia Pacific and North America are expected t...
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11 February 2025 10:05PM
Forrester Research Reports 2024 Fourth-Quarter And Full-Year Financial Results
Forrester Research, Inc. (Nasdaq: FORR) today announced fourth-quarter and full-year financial results for 2024, with contract value (CV) down by 5%, at $307.6 million, compared with the prior year. Commenting on the results, George F. Colony, Forrester’s CEO and chairman, stated: “Fourth-quarter and full-year financial results posed challenges,...
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05 February 2025 03:00PM
O.A.R. To Headline Forrester’s 2025 B2B Summit North America In Phoenix
Forrester (Nasdaq: FORR) today announced that rock band O.A.R. will be this year’s headline performer at Forrester’s B2B Summit North America, taking place in Phoenix and digitally, March 31–April 3, 2025. B2B Summit North America will offer the latest research, best practices, and advice to enable B2B marketing, sales, customer, and product leade...
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05 February 2025 03:55AM
Forrester Opens Nominations For Its 2025 Customer Obsession Awards
Awards recognize companies and leaders that align their organizational efforts around customers' needs and deliver seamless experiences across channels SINGAPORE, Feb. 5, 2025 /PRNewswire/ -- Forrester (Nasdaq: FORR) today opened the call for nominations for its 2025 Customer-Obsessed Enterprise Awards. Open to organizations headquartered in Asia...
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03 February 2025 11:00AM
Forrester: European E-Commerce Sales to Surpass €565 Billion by 2029
Forrester (Nasdaq: FORR) forecasts that e-commerce sales across the Europe-5 economies — France, Germany, Italy, Spain and the UK — will grow at a compound annual growth rate (CAGR) of 7.8% over the next five years, increasing from €389 billion in 2024 to €565 billion in 2029. Online sales will account for nearly 21% of all retail sales across the...
Forrester Research
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28 January 2025 10:05PM
Forrester Research To Broadcast Its 2024 Fourth-Quarter And Full-Year Earnings Conference Call
Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 11, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instru...
Forrester Research
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27 January 2025 04:00PM
Forrester Opens Nominations For Its 2025 Customer Obsession Awards
Forrester (Nasdaq: FORR) today opened the call for nominations for its 2025 Customer-Obsessed Enterprise Awards. Open to organizations headquartered in Asia Pacific, Europe, and North America with 1,000 or more employees, these awards recognize companies that prioritize customers in their leadership, strategy, and operations to drive successful bu...
Forrester Research
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16 January 2025 03:15PM
Forrester Introduces Brand Experience Index To Measure The Interconnectedness Between Brand And Customer Experience
According to Forrester’s (Nasdaq: FORR) Brand And Customer Experience Together Power Growth research report, a strong brand experience (BX) and customer experience (CX) are crucial drivers to long-term revenue growth. Despite this, many companies continue to evaluate these two elements separately, missing the opportunity to unlock compounded reven...
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05 December 2024 03:00PM
Forrester Unveils Key Enhancements To The Forrester Wave™, An Iconic Guide For Tech Buyers
Forrester (Nasdaq: FORR) today announced key enhancements to the Forrester Wave™, a comprehensive guide for buyers evaluating technologies and services in the marketplace. Available to Forrester Decisions and Forrester Market Insights clients, the updates simplify the process of buyer selection through a new interactive experience that enables cli...
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04 December 2024 03:15PM
Forrester: To Master B2B Buying Mayhem, Providers Must Prioritize Buyers’ Needs
According to Forrester’s (Nasdaq: FORR) The State Of Business Buying, 2024 report, tight budgets, AI’s influence in buying and selling, negative buying experiences, and long purchase cycles are further complicating the B2B buying process and frustrating buyers and sellers alike. Currently, 86% of B2B purchases stall during the buying process and 8...
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05 November 2024 10:05PM
Forrester Research Reports 2024 Third-Quarter Financial Results
Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2024, with contract value (CV) at $315.2 million, down 5% compared with the prior year. “We continue to make strong progress with our product migration, and we are on track to exceed our target of 80% of CV on the Forrester Decision...
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31 October 2024 05:05PM
Forrester Announces Full Conference Agenda For B2B Summit North America 2025
Forrester (Nasdaq: FORR) today announced the full conference agenda for B2B Summit North America, being held in Phoenix and digitally, March 31–April 3, 2025. Today, trends including changing generational buying behaviors, AI’s influence in buying and selling, waning trust, and preference toward self-guided interactions are forcing organizations t...
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23 October 2024 04:00AM
Forrester's B2C Marketing & Customer Experience Predictions 2025: Price Sensitivity Will Lead To A 25% Decline In Brand Loyalty
SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions, rising prices will prompt brand loyalty to decline by 25% in 2025. But while brand loyalty falters, loyalty programs will gain in popularity as consumers look for brands that provide value and give them a r...
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23 October 2024 04:00AM
Forrester's Technology & Security Predictions 2025: Tech Leaders Will Triple The Adoption Of AIOps To Reduce Technical Debt
SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 technology and security predictions, 75% of technology decision-makers will see their technical debt rise to a moderate or high level of severity by 2026. This will be due to the rapid development of AI solutions, which are adding complexity to IT landscapes....
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23 October 2024 04:00AM
Forrester's B2B Marketing & Sales Predictions 2025: More Than Half Of Large B2B Purchases Will Be Processed Through Digital Self-Serve Channels
SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million or greater) will be processed through digital self-serve channels, including the vendor's website or marketpla...
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22 October 2024 10:05PM
Forrester Research To Broadcast Its 2024 Third-Quarter Earnings Conference Call
Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on November 5, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provide...
Forrester Research
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22 October 2024 04:21PM
Forrester’s Technology & Security Predictions 2025: Tech Leaders Will Triple The Adoption Of AIOps To Reduce Technical Debt
According to Forrester’s (Nasdaq: FORR) 2025 technology and security predictions, 75% of technology decision-makers will see their technical debt rise to a moderate or high level of severity by 2026. This will be due to the rapid development of AI solutions, which are adding complexity to IT landscapes. To stem the tsunami of technical debt, in 2...
Forrester Research
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22 October 2024 03:53PM
Forrester’s B2C Marketing & Customer Experience Predictions 2025: Price Sensitivity Will Lead To A 25% Decline In Brand Loyalty
According to Forrester’s (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions, rising prices will prompt brand loyalty to decline by 25% in 2025. But while brand loyalty falters, loyalty programs will gain in popularity as consumers look for brands that provide value and give them a reprieve from indiscriminate price shopping...
Forrester Research
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22 October 2024 02:53PM
Forrester’s B2B Marketing & Sales Predictions 2025: More Than Half Of Large B2B Purchases Will Be Processed Through Digital Self-Serve Channels
According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million or greater) will be processed through digital self-serve channels, including the vendor’s website or marketplace. As a result, providers will need to sh...
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14 October 2024 03:00AM
Forrester To Honor Winners Of Its 2024 Technology Awards At Technology & Innovation Summit APAC
Macquarie Banking and Financial Services and Contact Energy will be recognized for aligning their technology and business strategies to drive growth SYDNEY, Oct. 14, 2024 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced that Macquarie Banking and Financial Services group (Macquarie BFS) and Contact Energy are the 2024 recipients of its Te...
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04 October 2024 04:35AM
Forrester Announces Full Conference Agenda For Technology & Innovation Summit APAC 2024
The event will equip technology, data, and security leaders with the latest research and insights to achieve a high-performance IT strategy that accelerates business outcomes SYDNEY, Oct. 4, 2024 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced the full conference agenda for its Technology & Innovation Summit APAC 2024, set to take pl...
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01 October 2024 03:00PM
Forrester Announces Full Conference Agenda For Security & Risk Summit 2024
Forrester (Nasdaq: FORR) today announced the full conference agenda for Security & Risk Summit 2024, being held in Baltimore and digitally, December 9–11, 2024. In the next few years, AI will revolutionize every aspect of life, disrupt the tech ecosystem, upend knowledge work, and trigger a new wave of unconventional threats. As a result, secu...
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23 September 2024 03:00PM
Forrester To Honour Recipients Of Its 2024 Technology Awards At Technology & Innovation Summit EMEA
Forrester (Nasdaq: FORR) today announced that BNP Paribas Bank Polska S.A and Smart DCC are the 2024 winners of its Technology Strategy Impact Award for Europe Middle East and Africa (EMEA). Additionally, DRÄXLMAIER Group is the EMEA winner of Forrester’s Enterprise Architecture Award. These awards, which will be presented at Technology & Inno...
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12 September 2024 03:01AM
Forrester: Mobile Banking Innovation Gap Widens In Australia Amidst Rising Customer Expectations
Only two of the big four Australian banks, Westpac and CommBank, offer personalized features that proactively anticipate customer needs SYDNEY, Sept. 12, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) Digital Experience Review™: Australian Mobile Banking Apps report, 75% of Australian online adult banking customers have used their m...
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10 September 2024 05:15PM
Forrester Introduces New Forrester Decisions Service For Data, AI & Analytics Leaders
According to Forrester’s (Nasdaq: FORR) 2025 artificial intelligence predictions, nearly a third of chief information officers at large enterprises will seek chief data officers as partners to fuel AI-powered business growth in the year ahead. Additionally, 40% of regulated companies will combine their data and AI governance programs to ensure tha...
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09 September 2024 04:00PM
Forrester To Unveil Its 2025 Tech Leadership And Artificial Intelligence Predictions At Technology & Innovation Summit North America
According to Forrester’s (Nasdaq: FORR) 2025 tech leadership and artificial intelligence predictions, which will be unveiled this week at Technology & Innovation Summit North America, enterprises will achieve longer-term success with AI when their data and AI strategy is in lockstep with their business strategy. For tech leaders, a key focus i...
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09 September 2024 11:00AM
Forrester’s 2025 Budget Planning Guides: Leaders Across Functions, Industries, And Geographies Intend To Spend More In 2025
According to Forrester’s (Nasdaq: FORR) 2025 Budget Planning Guides, leaders intend to spend more in 2025 after a year of restrained budget expectations. Despite high interest rates, tight labour markets, and the uncertainty of US elections, 91% of global tech decision-makers and 87% of global marketing decision-makers are planning for budget incr...
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03 September 2024 11:00AM
Forrester To Recognise Return On Integration Honours And Programme Of The Year Winners At Its B2B Summit EMEA 2024
Forrester (Nasdaq: FORR) will recognise Shell Fleet Solutions as the 2024 recipient of its B2B Return On Integration (ROI) Honours at B2B Summit EMEA, taking place October 7–9, 2024, in London. The organisation will be recognised for delivering impactful customer experiences (CX) and aligning its marketing and sales functions to drive company grow...
Forrester Research
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03 September 2024 10:00AM
Forrester Announces Full Conference Agenda For Technology & Innovation Summit EMEA 2024
Forrester (Nasdaq: FORR) today announced the full conference agenda for Technology & Innovation Summit EMEA, held in London and digitally, October 9–11, 2024. While the potential of generative AI (genAI) to enhance efficiency and innovation is evident, tech leaders must strike the right balance, leveraging emerging technologies like automation...
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